Privacy Policy

Last updated: March 31, 2026

1. Overview

PerchLens is a privacy-friendly web analytics service. We are committed to protecting the privacy of both our users and the visitors to their websites. This policy explains what data we collect and how we use it.

2. Data We Collect from Website Visitors

Our tracking script collects the following anonymous, non-personal data:

  • Page URL and path
  • Referrer URL
  • Country (derived from IP address, which is not stored)
  • Device type (desktop, mobile, tablet)
  • Browser name
  • Screen width
  • UTM campaign parameters

What we do NOT collect:

  • IP addresses (not stored or logged)
  • Cookies (we use none)
  • Personal information (names, emails, etc.)
  • Browser fingerprints
  • Cross-site tracking data

3. Data We Collect from Users

When you create a PerchLens account, we collect:

  • Email address (via Clerk authentication)
  • Website URLs you add to track
  • Account preferences and settings
  • Payment information (processed by Paddle, our merchant of record — we do not store payment details)

4. How We Use Data

We use collected data to:

  • Provide analytics reports in your dashboard
  • Send email reports (if you enable them)
  • Improve the Service
  • Process payments through Paddle

We do not sell, rent, or share your data with third parties for marketing purposes.

5. Data Storage and Retention

Analytics data is stored in Tinybird (analytics database, US-East region) and Neon Postgres (account data, US-East region). All data is processed and stored in the United States. Free plan data is retained for 30 days. Pro plan data is retained indefinitely. When you delete a site, its analytics data is removed within 30 days.

6. GDPR and CCPA Compliance

Because our tracking script does not collect personal data or use cookies, no consent banner is required for website visitors. Our analytics are compliant with GDPR, CCPA, and PECR regulations. You do not need to update your cookie policy to use PerchLens.

7. Sub-processors

We use the following sub-processors:

  • Clerk — authentication
  • Tinybird — analytics data processing
  • Neon (Vercel Postgres) — account data storage
  • Vercel — hosting and edge functions
  • Paddle — payment processing (merchant of record)
  • Resend — transactional email delivery

8. Your Rights

You have the right to access, correct, or delete your account data at any time. You can export your analytics data via our API. To exercise these rights or for any privacy-related questions, contact us at privacy@perchlens.com.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email. The latest version is always available at this URL.

10. Contact

For any privacy-related questions or concerns, contact us at privacy@perchlens.com. For general support, reach us at support@perchlens.com.